27-31 West Quay Road
A visionary approach
for future horizons

The brief

Design concepts to transform a site to realise its full potential for local residents and businesses as part of an overall plan for regeneration

The result

Forward thinking regeneration

We were approached by Salterns Marina Ltd to evaluate the potential of this large site. Set within the regeneration area of West Quay Road the site currently houses a large industrial warehouse, sitting adjacent to the prolific RNLI complex. It was clear upon viewing, that the entire site required a visionary approach.

At this point of time there was a specific policy document that required buildings to be no higher than five stories. Looking at the size and scope of the land we challenged this policy document as to be capped at five storeys would not have made the project commercially viable. In the end we submitted a design which rose to nine storeys high.

Project Value: £14 million+

Approved: Subject to planning

One of the major issues surrounding all developers on sites such as this one, is the cumulative financial impact of the CIL policy. The costs of which virtually preclude the scope to provide underground parking.

We are now tasked with creating a new application for works to be actioned on this site which we expect to be submitting in late 2017. This will include the ground and first floor beingused as car parking for the apartments which looks set to rise to fourteen storeys.

The boost in consumer trade to the area would continue to see the regeneration of this part of Poole to follow in a positive manner.


27 - 31


"Everyone’s ideas of their dream home are completely different. There is nothing more satisfying than helping people realise their specific dreams and see them come to life."

Richard Carr

"Designing homes always presents challenges to be overcome. At Fortitudo we take great pride in offering property solutions to a market place where the house prices rise faster than any wage ever could."

Richard Carr

"It’s not just the proposed land that we inspect, it’s the surrounding area and community within it. Deep research within our key sources unlock future desired locations and consumer trends which we then latch on to. Creating opportunities that people will love, before they’ve even realised that they need it."

Richard Carr