About us
Meet the team

Richard Carr

Chief Executive

Richard has worked in the property and hospitality industries for over 30 years and uses his expertise and experience to maximise the potential of sites, providing added value. Richard is at his most inspired because he’s developing innovative, creative, progressive and exciting residential and commercial opportunities that people love. Fortitudo is developing many high-profile projects across southern Britain and rapidly expanding, becoming a successful regional developer.

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George Mellery-Pratt

Development Director

George has been in the property industry since 2003, covering residential and commercial investment and development. He has been involved with some of the south coast’s most substantial retail schemes, dealing with major retailers and institutional investors. At Fortitudo George’s role covers the entire development cycle from land acquisition, planning, construction and sales, with the goal of Fortitudo becoming one of the regions strongest developer

Ethan Brighton

Residential Development Manager

Ethan previously worked for Savills within Residential Development. Ethan identifies and secures new development opportunities, working with established agents and approaching land owners directly. Once a site has been successfully negotiated, Ethan works with our professional teams to see the project through the legal process and assists with the preparation of the planning application, ensuring a scheme’s potential is maximised and that the proposal is suitable for the area.

William Morgan

Commercial Development Manager

Will has joined the Fortitudo team to target industrial and commercial opportunities. His property career was established in London, where he gained a wealth of experience in the residential and commercial sector. Will’s role compromises of identification and acquisition of sites, assisting in project acquisition through all stages including identification, diligence, offer, contract, purchase, planning and pre-start on the sites acquired.

John Griffiths

Construction Director

John has over 35 year’s experience in the Construction Industry. Providing leadership in project management and programme delivery in New Build, Refurbishment, Residential, Commercial Fitout and fast track Retail projects, driven by a customer-centric approach.

Having developed many successful Framework partnerships with Blue Chip clients, John believes that embracing continual innovation and keeping an open mind to changing construction techniques, allows Fortitudo to continue at the forefront of the built environment.

Amy Nichols

Head of Marketing

Amy has previously worked with many established arts and craft brands and has an extensive creative marketing and e-commerce background. Amy’s role at Fortitudo varies from traditional to digital marketing. It is Amy’s role to oversee brochures, flyers, invitations, hoarding, press releases, web, blog, social media, email and events. Amy plans and organises each marketing project from start to finish, writing briefs, working with designers and agencies to distribute content.

“Everyone’s ideas of their dream home are completely different. There is nothing more satisfying than helping people realise their specific dreams and see them come to life.”

Richard Carr

“Designing homes always presents challenges to be overcome. At Fortitudo we take great pride in offering property solutions to a market place where the house prices rise faster than any wage ever could.”

Richard Carr

“It’s not just the proposed land that we inspect, it’s the surrounding area and community within it. Deep research within our key sources unlock future desired locations and consumer trends which we then latch on to. Creating opportunities that people will love, before they’ve even realised that they need it.”

Richard Carr