About us
Meet the team

Richard Carr

Chief Executive

Richard has worked in the property and hospitality industries for over 30 years and uses his expertise and experience to maximise the potential of sites, providing added value. Richard is at his most inspired because he’s developing innovative, creative, progressive and exciting residential and commercial opportunities that people love. Fortitudo is developing many high-profile projects across southern Britain and rapidly expanding, becoming a successful regional developer.

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George Mellery-Pratt

Development Director

George has been in the property industry since 2003, covering residential and commercial investment and development. He has been involved with some of the south coast’s most substantial retail schemes, dealing with major retailers and institutional investors. At Fortitudo George’s role covers the entire development cycle from land acquisition, planning, construction and sales, with the goal of Fortitudo becoming one of the regions strongest developer. George has been in the property industry since 2003, covering residential and commercial investment and development. He has been involved with some of the south coast’s most substantial retail schemes, dealing with major retailers and institutional investors. At Fortitudo George’s role covers the entire development cycle from land acquisition, planning, construction and sales, with the goal of Fortitudo becoming one of the regions strongest developer.

John Griffiths

Construction Director

John has over 35 year’s experience in the Construction Industry. Providing leadership in project management and programme delivery in New Build, Refurbishment, Residential, Commercial Fitout and fast track Retail projects, driven by a customer-centric approach.

Having developed many successful Framework partnerships with Blue Chip clients, John believes that embracing continual innovation and keeping an open mind to changing construction techniques, allows Fortitudo to continue at the forefront of the built environment.

Ethan Brighton

Residential Development Manager

Ethan previously worked for Savills within Residential Development. Ethan identifies and secures new development opportunities, working with established agents and approaching land owners directly. Once a site has been successfully negotiated, Ethan works with our professional teams to see the project through the legal process and assists with the preparation of the planning application, ensuring a scheme’s potential is maximised and that the proposal is suitable for the area.

William Morgan

Commercial Development Manager

Will has joined the Fortitudo team to target industrial and commercial opportunities. His property career was established in London, where he gained a wealth of experience in the residential and commercial sector. Will’s role compromises of identification and acquisition of sites, assisting in project acquisition through all stages including identification, diligence, offer, contract, purchase, planning and pre-start on the sites acquired.

James Croker

Head of Strategic Partnerships

After four successful years at Bournemouth Rugby as Chief Executive, James joins the team as Head of Strategic Partnerships. The role is diverse and encompasses business development, relationship management and marketing. Fortitudo sought somebody in this role with the mission of promoting Fortitudo within the community and as an outward-facing organisation ensuring the impact of the work and projects is meaningful and as the role suggests, strategic. James is honoured and excited to carry out this exciting mission on behalf of a company that he respects greatly.

Amy Nichols

Head of Marketing

Amy has previously worked with many established retail brands and has an extensive creative marketing and e-commerce background. Amy’s role at Fortitudo varies from traditional to digital marketing. It is Amy’s role to oversee brochures, flyers, invitations, hoarding, press releases, web, blog, social media, email and events. Amy plans and organises each marketing project from start to finish, writing briefs, working with designers and agencies to distribute content.

Jack Newland

Head of Sales

Having joined the team in the Summer of 2020, Jack is responsible for devising the sales strategies for each of Fortitudo’s developments. Having previously worked as an agent, for both international and national brands, in the upper quartile of the property market, Jack uses his knowledge and connections within the industry to ensure each of our developments are brought to the market effectively and with the correct representation and exposure. He is involved in the advertising and marketing of each site through to completion, liaising with solicitors at every step.

Martin Dean

Senior Estimator

Martin has worked in the construction industry for many years as a Surveyor and knowledgable Estimator. Martin is the single point of contact for all our construction infrastructure costs, working closely with the Construction Director to implement and maintain cost management and estimating systems.

William Hitch

Graduate Land Buyer

Will joined Fortitudo in August 2020 as a Graduate Land Buyer. His primary role is to identify and acquire residential and commercial development sites, working alongside landowners, agents and industry professionals throughout the process. Will gained valuable experience whilst working in London within the retail investment sector upon completion of his MSc Real Estate from The University of Reading, and is currently working towards his APC.

Daniel Shea

Graduate Land Buyer

Dan joined Fortitudo in September 2020 as our second Graduate Land Buyer. His role at Fortitudo is to research, acquire and appraise developable land to generate a sufficient land value for clients. Dan gained experience within the construction industry while working towards his Degree in Property Development BSc (Hons) from the University of Portsmouth. He now strives to complete his APC within the Royal Institute of Charted Surveyors.

“Everyone’s ideas of their dream home are completely different. There is nothing more satisfying than helping people realise their specific dreams and see them come to life.”

Richard Carr

“Designing homes always presents challenges to be overcome. At Fortitudo we take great pride in offering property solutions to a market place where the house prices rise faster than any wage ever could.”

Richard Carr

“It’s not just the proposed land that we inspect, it’s the surrounding area and community within it. Deep research within our key sources unlock future desired locations and consumer trends which we then latch on to. Creating opportunities that people will love, before they’ve even realised that they need it.”

Richard Carr