About us
Meet the team

Richard Carr

Chief Executive

Richard has worked in the property and hospitality industries for over 30 years and uses his expertise and experience to maximise the potential of sites, providing added value. Richard is at his most inspired because he’s developing innovative, creative, progressive and exciting residential and commercial opportunities that people love. Fortitudo is developing many high-profile projects across southern Britain and rapidly expanding, becoming a successful regional developer.

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George Mellery-Pratt

Development Director

George has been in the property industry since 2003, covering residential and commercial investment and development. He has been involved with some of the south coast’s most substantial retail schemes, dealing with major retailers and institutional investors. At Fortitudo George’s role covers the entire development cycle from land acquisition, planning, construction and sales, with the goal of Fortitudo becoming one of the regions strongest developer

Ethan Brighton

Development Manager

Ethan previously worked for Savills within Residential Development. Ethan identifies and secures new development opportunities, working with established agents and approaching land owners directly. Once a site has been successfully negotiated, Ethan works with our professional teams to see the project through the legal process and assists with the preparation of the planning application, ensuring a scheme’s potential is maximised and that the proposal is suitable for the area.

Jo Jacklin

Head of Sales

Joanne has previously worked for national agents including Savills and property developers and has built an established property career spanning over 10 years. Joanne is Head of Sales and is responsible for devising our sales strategy for each of Fortitudo’s developments. It is Joanne’s role to liaise with various estate agents and ensure the best agent is appointed. She sees every sale through from offer to completion, working alongside the client’s solicitors.

Amy Nichols

Head of Marketing

Amy has previously worked with many established arts and craft brands and has an extensive creative marketing and e-commerce background. Amy’s role at Fortitudo varies from traditional to digital marketing. It is Amy’s role to oversee brochures, flyers, invitations, hoarding, press releases, web, blog, social media, email and events. Amy plans and organises each marketing project from start to finish, writing briefs, working with designers and agencies to distribute content.

“Everyone’s ideas of their dream home are completely different. There is nothing more satisfying than helping people realise their specific dreams and see them come to life.”

Richard Carr

“Designing homes always presents challenges to be overcome. At Fortitudo we take great pride in offering property solutions to a market place where the house prices rise faster than any wage ever could.”

Richard Carr

“It’s not just the proposed land that we inspect, it’s the surrounding area and community within it. Deep research within our key sources unlock future desired locations and consumer trends which we then latch on to. Creating opportunities that people will love, before they’ve even realised that they need it.”

Richard Carr