About us
Meet the team

Richard Carr

Chief Executive

Richard has worked in the property and hospitality industries for over 30 years and uses his expertise and experience to maximise the potential of sites, providing added value. Richard is at his most inspired because he’s developing innovative, creative, progressive and exciting residential and commercial opportunities that people love. Fortitudo is developing many high-profile projects across southern Britain and rapidly expanding, becoming a successful regional developer.

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George Mellery-Pratt

Managing Director

George has been in the property industry since 2003, covering residential and commercial investment and development. He has been involved with some of the south coast’s most substantial retail schemes, dealing with major retailers and institutional investors. At Fortitudo George’s role covers the entire development cycle from land acquisition, planning, construction and sales, with the goal of Fortitudo becoming one of the regions strongest developer.

Mark Robinson

Construction Director

With over 30 years in the construction industry, in both the UK and Ireland, Mark joined Fortitudo in February 2021 as Construction Director. Having worked on award-winning residential and commercial schemes, he brings his experience to the delivery of the projects and will oversee the construction process in both the main contractor design and build and the inhouse construction contract routes.

Ethan Brighton

Development Director

Ethan previously worked for Savills within Residential Development. Ethan identifies and secures new development opportunities, working with established agents and approaching land owners directly. Once a site has been successfully negotiated, Ethan works with our professional teams to see the project through the legal process and assists with the preparation of the planning application, ensuring a scheme’s potential is maximised and that the proposal is suitable for the area.

Giles Allen

Commercial Director

Giles joined the Fortitudo team in December 2020 having worked for over eight years at the national housebuilder Bellway Homes. Giles is excited to bring a wealth of housebuilding experience to his new role where the focus will be on the overall commercial delivery of all Fortitudo’s developments. His focus will be on maximising the commercial performance and helping to deliver projects, alongside the main contractors and consultants, to ensure they are handed over on time and within budget.

Amy Nichols

Head of Marketing

Amy has previously worked with many established retail brands and has an extensive creative marketing and e-commerce background. Amy’s role at Fortitudo varies from traditional to digital marketing. It is Amy’s role to oversee brochures, flyers, invitations, hoarding, press releases, web, blog, social media, email and events. Amy plans and organises each marketing project from start to finish, writing briefs, working with designers and agencies to distribute content.

Jack Newland

Head of Sales

Jack is responsible for devising the sales strategies for each of Fortitudo’s developments. Having previously worked as an agent, for both international and national brands, in the upper quartile of the property market, Jack uses his knowledge and connections within the industry to ensure each of our developments are brought to the market effectively and with the correct representation and exposure. He is involved in the advertising of each site through to completion, liaising with solicitors at every step.

Katie Broad

PA to CEO and Directors

Katie joined the Fortitudo team in August 2021 as PA to CEO and Directors, having previously worked within many administrative roles. Katie’s primary role is to act as the first point of contact: dealing with correspondence and organising events and conferences, ensuring the Chief Executive and Directors are prepared for meetings. Katie also liaises with key stakeholders and ensures the office runs smoothly.

William Hitch

Graduate Land Buyer

Will joined Fortitudo in August 2020 as a Graduate Land Buyer. His primary role is to identify and acquire residential and commercial development sites, working alongside landowners, agents and industry professionals throughout the process. Will gained valuable experience whilst working in London within the retail investment sector upon completion of his MSc Real Estate from The University of Reading, and is currently working towards his APC.

Daniel Shea

Graduate Land Buyer

Dan joined Fortitudo in September 2020 as our second Graduate Land Buyer. His role at Fortitudo is to research, acquire and appraise developable land to generate a sufficient land value for clients. Dan gained experience within the construction industry while working towards his degree in Property Development BSc (Hons) from the University of Portsmouth. He now strives to complete his APC within the Royal Institute of Charted Surveyors.

Jay Timberlake

Trainee Land Buyer

Jay joined Fortitudo in February 2022 as a trainee land buyer. His role requires him to work closely within his team, liaising with the development director, construction team and landowners to seek, appraise and acquire commercial and residential development opportunities. Having previously worked within the property industry in different key areas he brings a different perspective and is excited to learn within the role.

Jonathan Nichols

Quantity Surveyor

Jon has recently joined the Fortitudo Team in July 2021 as a Quantity Surveyor. He brings with him over 6 years of experience from previous roles, specialising in soft and structural flooring. Jon will be responsible for the cost management across the Fortitudo sites. This means he will be liaising closely with contractors and consultants to ensure budgets are kept.

Max Amey

Quantity Surveyor

Max has recently joined the Fortitudo Team in February 2022 as a Quantity Surveyor. Having been in the construction industry since 2012 he initially started as an assistant quantity surveyor while studying for his BSc Quantity Surveying and Property Development degree. Having worked for International, National and Regional contractors on commercial, residential and industrial builds he has a wealth of experience in all sectors. Max will be responsible for ensuring that his developments are on time, budget, and delivered to our renowned standard of excellence.

Jai Kumar

Financial Controller

Jai has recently joined the Fortitudo team in October 2021 as our Financial Controller. He has several years of experience in managing the finances of SME businesses. His main aim is to streamline the financial procedures, reporting, and forecasting of the group companies.

“Everyone’s ideas of their dream home are completely different. There is nothing more satisfying than helping people realise their specific dreams and see them come to life.”

Richard Carr

“Designing homes always presents challenges to be overcome. At Fortitudo we take great pride in offering property solutions to a market place where the house prices rise faster than any wage ever could.”

Richard Carr

“It’s not just the proposed land that we inspect, it’s the surrounding area and community within it. Deep research within our key sources unlock future desired locations and consumer trends which we then latch on to. Creating opportunities that people will love, before they’ve even realised that they need it.”

Richard Carr