Our story is developing yours

Your home goals are at the heart of everything we do. From planning permission to crossing the threshold, we’re with you every step of the way.

To deliver the best quality design and build we work with the best. Our network of connections includes consultants, designers, planners, property law experts, and pioneers of development – all specialists in their field. Together, we’ll turn your bespoke requirements into the home and aspirational lifestyle of your dreams.

The Team

Get to know the people that make up Fortitudo

Richard has worked in the property and hospitality industries for over 30 years and uses his expertise and experience to maximise the potential of sites, providing added value. Richard is at his most inspired because he’s developing innovative, creative, progressive and exciting residential and commercial opportunities that people love.

Fortitudo is developing many high-profile projects across southern Britain and rapidly expanding, becoming a successful regional developer.

Richard Carr

Chief Executive

George has been in the property industry since 2003, covering residential and commercial investment and development. He has been involved with some of the south coast’s most substantial retail schemes, dealing with major retailers and institutional investors. At Fortitudo George’s role covers the entire development cycle from land acquisition, planning, construction and sales, with the goal of Fortitudo becoming one of the regions strongest developer.

George Mellery-Pratt

Managing Director

Ethan previously worked for Savills within Residential Development. Ethan identifies and secures new development opportunities, working with established agents and approaching land owners directly. Once a site has been successfully negotiated, Ethan works with our professional teams to see the project through the legal process and assists with the preparation of the planning application, ensuring a scheme’s potential is maximised and that the proposal is suitable for the area.

Ethan Brighton

Development Director

With over 30 years in the construction industry, in both the UK and Ireland, Mark joined Fortitudo in February 2021 as Construction Director. Having worked on award-winning residential and commercial schemes, he brings his experience to the delivery of the projects and will oversee the construction process in both the main contractor design and build and the inhouse construction contract routes.

Mark Robinson

Construction Director

Giles joined the Fortitudo team in December 2020 having worked for over eight years at the national housebuilder Bellway Homes. Giles is excited to bring a wealth of housebuilding experience to his new role where the focus will be on the overall commercial delivery of all Fortitudo’s developments. His focus will be on maximising the commercial performance and helping to deliver projects, alongside the main contractors and consultants, to ensure they are handed over on time and within budget.

Giles Allen

Commercial Director

Tamara joined our team in September 2022, as a high-capacity financial executive with over 15 years of expertise and results, guiding the financial activities of both public and private SMEs. She is skilled at modernising all internal corporate finance and has a proven record of implementing process improvements throughout various organisations, leading to a more efficient way of working. Tamara is excited to utilise her extensive skill set and support Fortitudo in becoming the region’s strongest developer.

Tamara Pilkington

Finance Director

Jack has been a part of the Fortitudo team since, August 2020. Jack is responsible for devising the sales strategies for each of Fortitudo’s developments. Having previously worked as an agent, for both international and national brands, in the upper quartile of the property market, Jack uses his knowledge and connections within the industry to ensure each of our developments are brought to the market effectively and with the correct representation and exposure. He is involved in the advertising of each site through to completion, liaising with solicitors at every step.

Jack Newland

Head of Sales

Amy joined the Fortitudo team in May 2019 and has previously worked with many established retail brands and has an extensive creative marketing and e-commerce background. Amy’s role at Fortitudo varies from traditional to digital marketing. It is Amy’s role to oversee brochures, flyers, invitations, hoarding, press releases, web, blog, social media, email and events. Amy plans and organises each marketing project from start to finish, writing briefs, working with designers and agencies to distribute content.

Amy Nichols

Executive Assistant

Dan joined Fortitudo in September 2020 as our second Graduate Land Buyer. His role at Fortitudo is to research, acquire and appraise developable land to generate a sufficient land value for clients. Dan gained experience within the construction industry while working towards his degree in Property Development BSc (Hons) from the University of Portsmouth. He now strives to complete his APC within the Royal Institute of Charted Surveyors.

Daniel Shea

Graduate Land Buyer

Jay joined Fortitudo in February 2022 as a trainee land buyer. His role requires him to work closely within his team, liaising with the development director, construction team and landowners to seek, appraise and acquire commercial and residential development opportunities. Having previously worked within the property industry in different key areas he brings a different perspective and is excited to learn within the role.

Jay Timberlake

Land Buyer

Jon joined the Fortitudo Team in July 2021 as a Quantity Surveyor. He brings with him over 6 years of experience from previous roles, specialising in soft and structural flooring. Jon will be responsible for the cost management across the Fortitudo sites. This means he will be liaising closely with contractors and consultants to ensure budgets are kept.

Jonathan Nichols

Quantity Surveyor

Working in the construction industry for over 35 years, Andy has worked on many prestigious projects around the country. Having construction experience in commercial, industrial, modular, and military contracts with management control from conception to handover in delivering projects on time and to budget. Andy’s problem-solving knowledge, professionalism, and focus drive him to deliver each project to a high standard.

Andy Walker

Site Manager


Head Office

The Fortitudo Way

Our homes attract. Our service retains. Welcome to the next exciting chapter of your life.

With almost four decades of experience in developing property, we know the environmental and planning law considerations inside out, so you don’t have to. We approach each home as if it were our own. We push the boundaries of design to build innovative properties you’ll be proud to call home. Meticulously crafted. Unsurpassed finish levels.

Most importantly, we tailor everything to you. We get to know you. We lead you through the process. We connect you with experts in design excellence. We create the perfect setting for your homelife aspirations. You’ll cherish the lifestyle. You’ll be the lifestyle.

Our Ethos

At Fortitudo, we work closely with the environmental and town planning specialists at every juncture of our planning journey for each individual property or site we take on, and rightly so.

Design heralds a point in time. No building is built to last forever – maintenance works and advances in systems and technologies make some buildings completely out of date and no longer suitable for their initial purpose. At Fortitudo we test to see if the structure is solid, if so then we renovate and update the interior. Or, if the building as a whole is no longer viable, then we re-design the entire concept and come up with something that works. We like to take into account the people that may have to live or work within the property, the surrounding businesses and overall socio-economic standing of the area.

Tailored to you

Land sourcing
Struggling to source the exact plot to bring your idea to life? Land owners contact us directly when they wish to sell and on 90% of occasions the land sale has been agreed before it’s ever gone to public market.

Environmentally sustainable builds
Type ‘biomimicry’ into your search engine and you’ll view the latest cutting edge advances both in design build and interior design.

Interior design
Been itching to show your flair to the world, perfect. Happy to let a professional interior designer take the reins, also perfect.

Quality of products
Quality of build and finishings. Talented craftsmen and women who are well versed in their trades are the only people that we let through the doors to work on your future property

Our Partners

Working together, delivering excellence

ARC Architecture is a multi-award winning, RIBA Chartered, architectural practice. Based in Poole, Dorset they trace their roots back over 40 years.

ARC have established a reputation for achieving planning approvals which optimise development of any site or building. They specialise in residential architecture and their regular projects portfolio

Chapman Lily Planning Ltd are town planning consultants providing advice and expertise in all aspects of the planning system.

Chapman Lily Planning Ltd work with landowners, developers, public bodies and corporate organisations to deliver the following full range of tailored planning services.

Calcinotto prides itself on providing clients with a professional service giving imaginative innovative solutions that are often a feature of today’s modern approach to design. Equally as important are historical, environmental and conversation designs that incorporate sensitivity towards re-generation restoration and preservation.

Paul Basham Associates have a wealth of experience of working with both the public and private sectors, from development feasibility through to detailed highway design. Their clients include major developers, sports stadia, house builders, local planning and highway authorities, and
housing associations.

Savills plc is a global real estate services provider listed on the London Stock Exchange. They have an international network of more than 700 offices and associates throughout the Americas, the UK, continental Europe, Asia Pacific, Africa and the Middle East, offering a broad range of specialist advisory, management and transactional services to clients all over the world.

Treecall Consulting strives to act with integrity and provide a high standard of service with respect for the client, trees and the environment. Their consultants have a combined experience of over 60 years within the arboricultural industry. You can be assured of a responsive, quality and professional service.

Penningtons Manches has several multi-disciplinary teams concentrating on a variety of industry sectors, including technology, life sciences, education, social housing, retail and international wealth. In these areas, they’re acknowledged for their unparalleled market insight.

We Are 778 is an award-winning creative agency based in Bournemouth & Poole, Dorset. 778 specialise in branding, brand strategy, property development marketing, CGI & 3D visualisation, web design and development, as well as luxury print design.